Good Reason

Earned conviction. Essential economies.

Good Reason backs audacious founders building the future infrastructure for how we will work, live, and thrive. We invest in great companies that should exist for good reason.

Where We Invest

We invest at the pre-seed and seed stage, in the evergreen economies that drive GDP and underpin humanity.

Letter From Our Founder

Liz Hartley
Founder & Managing Partner

I’ve spent my career inside breakout companies. Not watching from a board seat, but inside them, building. Scaling Beats from a headphones company into a cultural force. Pitching a wireless future to launch AirPods at Apple. Hyperscaling WeWork to drive multiplier revenue growth at a billion dollars. Building system resiliency in a global pandemic at Ginkgo.

What I learned is this: the companies that matter most aren’t chasing trends. They’re solving problems that have been hiding in plain sight, creating outsized value that compounds. Built by founders who understand their markets so deeply that they see what everyone else misses. Purpose-built. Vertically integrated. Hyper-personalized.

Great companies that should exist for good reason.

What Founders Say

Liz has done it. What sets her apart is her willingness to engage. She does what she says she is going to do and always has the founder's best interest in mind. We trust Liz greatly.

Kelsey Willock, CEO, Aura Finance

Portfolio

Every company in our portfolio exists for good reason.

Good Reason Investments

Stealth
Stealth

Investments Prior to Good Reason

Anthropic
WorkResilience

AI research and safety platform to serve humanity.

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Arcadia
WorkResilience

AI-powered energy and utility data management platform.

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Base
AcquiredHealth

Personalized at-home health diagnostics and testing.

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Elektra Health
HealthResilience

Personalized, integrated menopause care.

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EV Realty
WorkResilience

EV charging hubs for commercial fleets.

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The Grand
WorkResilience

Group coaching and trusted community for next-generation leaders.

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Infactory
Work

AI data enrichment and infrastructure for multimodal/video content.

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Jones
Work

AI compliance software for property management & construction.

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Kindbody
Health

Next-generation fertility and reproductive health clinic.

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Landit
Work

Personalized coaching and career pathing for enterprise workforce.

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Lex
AcquiredResilience

Vertical social network for LGBTQ+.

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Measurabl
Resilience

Sustainability data management platform for the built world.

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M-KOPA
WorkWealthResilience

Fintech platform unlocking financial access for everyday earners.

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MyPlace
Wealth

Home-sharing marketplace through trusted networks.

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OpenSpace
Work

AI visual intelligence for construction management and compliance.

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Poppy Seed Health
HealthResilience

Doula-led telehealth in maternal care deserts.

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Proxy
AcquiredWork

Digital identity platform and access technology.

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Kitu Life Super Coffee
Health

Protein-packed RTD coffee for functional, everyday nutrition.

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Tonal
Health

Smart home gym delivering AI-powered personalized training.

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What’s your good reason?

We back founders with the conviction to solve problems that are critical to our future. Operators who’ve seen the problem up close and decided to fix it. Teams with domain expertise, technical depth, and distinct point of view.

We aim to bring those same qualities to every partnership: rigor, honesty, perspective, and practical support where it matters most.

If you’re building a company of consequence, let’s talk.

Get In Touch